Darmoshark M3

This project aimed to craft distinctive advertisement designs for the Darmoshark M3 mouse, aiming to convey a sense of sophistication, high-end, and premium quality. I identified a need for an elevated aesthetic in the existing designs of the company. Furthermore, my goal was to visually articulate the dual nature of the mouse - portraying it not only as a lightweight marvel but also as a powerful and precise gaming tool.

I encountered the challenge of establishing a consistent premium aesthetic across all advertisements. Following thoughtful consideration, I opted for an abstract tech style characterized by clean gradients, bold shapes, and tech overlays to effectively convey the desired visual aesthetic. My other challenge was executing the idea, which can be seen in the process.

Below are some sketches I created to brainstorm different compositions. I played around with unique shapes for the backgrounds, embracing a more unconventional approach. The drawings may seem random, but that's part of the creative brainstorming process. This experimentation helped me refine and move closer to my vision.

After the experimental sketching phase, I chose to bring the ideas to life in Photoshop. I utilized tools such as the pen and gradient tools and incorporated some technology-related stock photos. What you see here are the early, initial versions of the backgrounds that would later evolve into the final products seen above.